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Our Story

Adventure of a Lifetime

A couple of years ago, Jun, an avid traveler, traveled to Cuba searching for the most attractive flock of pink flamingos. As she was enjoying the pleasant tropical weather, rashes suddenly occurred on her underarm. Suspecting it was the deodorant she used that caused it, Jun checked the list of ingredients. Later she realized that it contained components that are harmful to humans and the environment. This realization sparked an idea to completely ditch conventional deodorants and embark on a new adventure: finding a safe and all-natural solution to armpit problems. 

 cayo coco flamingos

Proudly Made in Singapore

Jun's first-ever deodorant was formulated in Singapore. Made from all-natural and plant-based ingredients suitable for the tropical weather, she tested to make sure it works well. Not only Jun but her family and friends tried it, and the feedback was positive. An opportunity to showcase her product transpired when an idea to take it up as a business idea for her Capstone project materialized. She sold her first batch of deodorants at a roadshow in her alma mater, Singapore Management University (SMU). This event was attended by the President of Singapore, Halimah Yacob, and SMU President, Dr. Lily Kong, who both notably graced her stall with their presence. Soon after, Jun did a couple more roadshows showcasing her all-natural deodorants, where she received encouraging responses.

smu singapore president

Thoughtfully Crafted

From rashes in Cuba to formulation in Singapore, Jun successfully turned an armpit problem into a business providing a safe and all-natural solution to underarm woes. Being aware of the products in the market containing toxic chemicals which also come in unsustainable packaging, Jun thoughtfully considered the aspects of her business. She thought of how the community could benefit from her business. Passionately contributing in her ways to preserve the environment and deep love for animals, Jomingo was built on these core values. 

 

Our Vision

Healthy people on a happy Earth.

 

Our Mission

To inspire healthy living for all
with no harm to animals and to the environment.

 

 

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